{"id":1477,"date":"2014-12-04T15:22:10","date_gmt":"2014-12-04T23:22:10","guid":{"rendered":"http:\/\/www.alexandremagnin.com\/main\/en\/?p=1477"},"modified":"2014-12-04T15:22:10","modified_gmt":"2014-12-04T23:22:10","slug":"4-tips-better-sustainability-reporting","status":"publish","type":"post","link":"https:\/\/www.alexandremagnin.com\/main\/en\/2014\/12\/04\/4-tips-better-sustainability-reporting\/","title":{"rendered":"4 tips on better sustainability reporting"},"content":{"rendered":"

Sustainability Reporting: 4 tips in a 3-minute video<\/h3>\n

A few days ago, I finished a video on Sustainability reporting for Elaine Cohen and her firm\u00a0Beyond Business<\/a>.<\/p>\n

Project objective<\/strong><\/span>: To create for\u00a0Beyond Business<\/a>\u00a0a 2-minute video\u00a0offering some general tips\u00a0on\u00a0sustainability reporting and communicating that Beyond Business\u00a0can help you deliver a fabulous sustainability report. The video should be\u00a0humorous, informative\u00a0and\u00a0inspiring.<\/p>\n

Process<\/strong><\/span>: Elaine Cohen, manager of\u00a0Beyond Business, wrote a first draft of the script based on four\u00a0questions that she often gets on her\u00a0CSR Reporting Blog<\/a>\u00a0in order to create 4 tips to help people create better sustainability reports. After a couple of rounds of feedback and modifications, we finalized a 400-word script and I started sketching to illustrate the content. We created a Dr Sustainability (character from the CSR reporting blog) that would be\u00a0a middle\/late aged fuddy duddy type of person, like\u00a0Emma Thomson in Saving Mr Banks\u2026 a bit tough but soft inside\u2026. After a few back and forth and some modifications,\u00a0the drawings were ready to be recorded. As usual, I drew on my screen while recording the screen as a movie. Then all the footage was sent to\u00a0Final Cut Pro X<\/a>\u00a0to be edited, accelerated and synchronized with the narration (recorded by voice talent Juno Rinaldi) and music (Sour Tennessee Red<\/em>\u00a0by John Deley and 41 Players from the\u00a0YouTube audio library<\/a>).<\/p>\n

Beyond Business<\/a>\u00a0is an inspired Corporate Social Responsibility and Sustainability Reporting consulting firm. They\u00a0specialize in assisting companies develop sustainability strategy, implement policies and programs and deliver great Sustainability Reports.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sustainability Reporting: 4 tips in a 3-minute video A few days ago, I finished a video on Sustainability reporting for Elaine Cohen and her firm\u00a0Beyond Business. 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