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Hello, my name is Alexandre Magnin

I am a sustainability consultant and illustrator, the founder of AM Creative Inc. and the creator of Sustainability Illustrated. I create animation videos, illustrations, cartoons to illustrate sustainable change.

My artistic and design skills are complemented by more than 20 years of experience in web marketing, communication and project management. During this time I worked with small and large organizations (such as Coca-Cola, The Co-operators, The Natural Step and others). Over and above my creative capacity, I believe my main qualities are my reliability, rigour, patience, my capacity to make complex ideas easy to understand and to create the visuals that will deliver the best learning experience.

For the past 17 years, I have been focusing on projects related to sustainable development in order to contribute to an urgent and much needed change. I also created a YouTube channel where I post engaging sustainability videos to learn and teach so that everyone can have access to the best sustainability knowledge for free. Find all the videos and join the community on our Sustainability Illustrated website.

I divide my time between my family, my computer and my sketchbook (pencil, ink, watercolour). When I need words, I communicate either in English or French. Currently based in Nelson, BC, Canada, I work in person or online depending on your location and needs.

Don’t hesitate to get in touch to hire me, ask a question or get my opinion on your project. You can also visit my blog and comment on my work.

My skills at a glance

Whiteboard Animation


Sustainability Knowledge


Illustration & Drawing


Video making


Animation & Motion Graphics


Graphic Design



Charcoal, graphite or digital. Cartoon, stick figure or fine art. Serious, humorous or a combination of both. Tell me the style you want for your project and I will do it for you!

Animation Videos

A drawing is worth a thousand words. Living whiteboard videos are a very powerful way to explain a concept, a process, a new technology, a product, etc. So what do you need to explain?


Thanks to many years of experience as a sustainability professional I am very well positioned to communicate it effectively in a video, an eLearning course, a website, a brochure, etc.

Partner for Change

For more than 8 years now I have invested my time, energy and money on projects to create sustainable change. By working with me you contribute to positive change too!


Well chosen illustrations can make complex concepts look simple and easy to understand. Tell me what you want to teach and I will illustrate it for you.

Graphic Design

Using various design styles on different platforms, I can design your logo, your brochure, your business card, your website and create a unique brand identity for your business or product.

I wanted to make a video to explain a new ecological service to treat lice. Alex accepted and very quickly transformed my ideas into images. Alex works in a very interactive way. We communicated via emails and Skype and he was always responsive. He reacted to all my requests in a timely fashion and respected deadlines. His pieces of advice and comments were always very professional.

Miriam DIAZ, manager of Tête et Compagnie.

Working with Alex on this project was a dream come true. Not only does he have real talent, but he is as responsive to requests and suggestions, as he is on schedule and on budget—including when put under tight time constraints as he was in this specific case. He also provided great recommendations for the narrative voice-over. I can’t imagine how the process could have been smoother, or the end-result better. We will definitely work with him again.

– Laetitia Mailhes, Director of Communications, Drylet, LLC, USA.

Alex was a delight to work with. He was professional, knowledgeable, and the whole process was just so easy - even across oceans and time-zones as we had to do between Australia and Canada! I would not hesitate to recommend him and can’t wait to work with him again. We are absolutely thrilled with the result of our educational Sustainability at the City of Canning Video. Thank you Alex!

Jyane Bryant, City of Canning, Australia

Working with Alex was an extremely positive experience. He was professional, prompt, and listened keenly to suggestions about EcoEquitable's needs, seeking to understand their unique culture and visually represent their values and work. Alex is a unique individual who both understands the concepts he is conveying through his work and is also a gifted artist who can create a visual language to convey those concepts clearly.

Anouk Bertner, Bertner Consulting

I asked Alex if he could work with us because (1) we studied together and we are friends, and (2) I had seen two pieces of his work that I liked. Next time, I will work with him again because (1) he delivered on time with a very tight deadline, (2) communication was always effective, enjoyable and (co-)constructive, and (3) the result was very nice and the illustration speaks even better than I had hoped

Renaud Richard, Consultant

Alexandre understood my request immediately. Now I have a website that completely meets my needs: professional, clean, attractive, reassuring, effective and I can modify the content myself as I go.

Richard Bourrelly, Founder and manager of Differances.

Alexandre Magnin has a unique gift for being able to take complex concepts and turn them into visual images that are attractive and easy to understand. His images are used in all our online learning, workshops, presentations, and guidebooks. In fact they have been so successful that they have been adopted by hundreds of practitioners around the world.

Kelly Hawke Baxter, Chair, The Natural Step International.

Alexandre has led our project with method. Each and every brief and graphic proposition was accompanied by a note so that we always knew where we were going and which decision had to be made.

Sylvia ROBERT, Andragogy engineer

Working with Alexandre on the design of my logo was a great experience. Not only did I love the final product, but I found the whole process very productive and helpful. Alex asked some very insightful questions that made me consider aspects of my business that I hadn’t necessarily considered before. He understood clearly what I wanted the design to reflect and he created a logo that I was very happy with.

Lorraine McCarthy, naturopath.

Alex has a very unique skillset – the ability to provide creative direction and visually stimulating images that tell a compelling story along with his strong background in truly understanding how sustainability and business intersect. Throughout our project we had many course changes, and Alex was able to adapt with patience and ease every single time.
I would recommend Alex’s services to anyone wanting to move the sustainability needle in the right direction.

Scott Hendershot - Project Manager - Sustainable Development - Pratt & Whitney Canada

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