Project objective: To create for Beyond Business a 4-minute whiteboard video explaining what a sustainability report is, what it is for, who writes it and who reads it.
Production process: Elaine Cohen from Beyond Business wrote the original script on the important aspects to know about a sustainability report and sent it to me to start working on the drawings. I sketched the illustrations and packaged them all in a storyboard explaining how visuals will appear with the voice-over. After feedback and a few tweaks, the storyboard was approved. Elaine Cohen decided to do the voice-over with voice actor Aimée Ayotte. I then ‘filmed’ all the drawings, meaning I drew everything again from scratch while recording my screen in video, using screen recorder software Capto, to create the video footage. See inside the creation of my videos for more details on my process. Finally, I accelerated the drawings, synchronized them with the voice-over and edited the final video with a background music using Final Cut Pro X.
About Beyond Business Ltd.: Beyond Business helps companies develop a strategic approach to sustainability with good outcomes for business, society & the planet.
Visit our portfolio here for more whiteboard videos.