Project objective: to create a 2-minute film presenting professional codevelopment and the services that Cofab has to offer (see my Cofab logo design for more information about Cofab and their activity).
I created a video using accelerated hand drawing. In order to reduce the production costs (video camera, lights, white board, staff time, etc.), I suggested using a different technique: I draw directly on my computer screen using a white background and record the screen. Cofab wrote the script of the video according to what and how they wanted to communicate their work to their audience (mostly senior management within businesses). After a few sketches to define the style, Cofab decided to go with “stick characters” for a clean look and feel and we agreed on a storyboard showing how the script would be illustrated. I finally did the recording, the editing, accelerated for speed drawing rendering and synchronized the image with the voice recorded by professional singer and voice actress Katia Goldmann.
- Projet client
- Sur YouTube