How might Einstein solve our sustainability problems?

In this video I present a different kind of thinking that can help us solve our sustainability problems. It is a planning technique called ‘backcasting’ (as opposed to forecasting) and it builds on the work of Dr Karl-Henrik Robèrt and The Natural Step: http://en.wikipedia.org/wiki/Karl-Henrik_Rob%C3%A8rt.

Resources:

• Harvard Business Review article: http://hbr.org/2009/09/why-sustainability-is-now-the-key-driver-of-innovation/

• On YouTube