Sustainability Gap: Creative tension engenders motion (ABCD)

In this video I present a 4-step method to create effective and rigorous strategic sustainability plans. It is inspired from the work of Dr Karl-Henrick Robèrt and The Natural Step.  It also highlights that the creative tension between the current situation and the vision of success is what generates motion and action toward sustainability. To learn more about this ABCD methodology and its application, download the free guide Planning for sustainability: A starter guide.

Music: “The Creek” by Topher Mohr and Alex Elena.

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