Project objective: to create an animation video explaining the City of Canning‘s approach to sustainability (definition, human needs, natural cycles and relationship with the economy) for staff, partners and citizens.
After debating between creating two or three short videos on various topics or just one longer one, we opted for the latter to better control the experience. A first draft of the script was written by Jayne Bryant (sustainability facilitator at the City of Canning, Australia). I did some modifications and refining to the document before sending it back to Jayne to get a final script that would make for 9 to 10 minutes taking the viewer from their bigger home planet Earth to their home in Canning and what it means to meet their fundamental human needs within ecological constraints. The video also shows concrete examples of what the City is doing to reduce and eventually eliminate their contribution to the root causes of un-sustainability.
I did a first draft of the drawings to illustrate the script and after a couple of modifications, we quickly agreed that it was ready for recording. The drawings are very customized to the city of Canning with buildings that the locals will recognize instantly and even a few people they might recognize. As usual, I drew on my screen and recorded many hours of drawings as a video. Meanwhile, Jayne, who is also and musician and singer, recorded the narration in a local studio and did a wonderful job as you will see when you watch the video. Finally, I accelerated the drawings and synchronized them with the voice over before adding some background music. The whole project did not take more than 3 weeks between agreement on the terms and posting the 10-minute video on YouTube. A real pleasure to work with such talented and effective people to create, what is in my opinion, a very good video to communicate, in an engaging and innovative way, the sustainability initiatives in a community.
Music: “The engagement” by Silent Partner (from the YouTube audio Library)
- Client work
- On YouTube