In this video I present a powerful metaphor to explain how important sustainability is in a good and useful way. It builds on the work of Dr Karl-Henrik Robèrt and The Natural Step: http://en.wikipedia.org/wiki/Karl-Henrik_Rob%C3%A8rt. Everybody feels the pressure due to our unsustainable way of life and there is no better time to act than now.
- How’s Life? 2013: Measuring Well-being: http://www.keepeek.com/Digital-Asset-Management/oecd/economics/how-s-life-2013/well-being-and-the-global-financial-crisis_how_life-2013-7-en#page1
- Collapse: How Societies Choose to Fail or Succeed: http://en.wikipedia.org/wiki/Collapse_%28book%29
- The funnel metaphor was developed as part of the Framework for Strategic Development by the founder of The Natural Step: http://en.wikipedia.org/wiki/The_Natural_Step
- On YouTube