Project objective: To create for Save the Children a 5-minute video reporting on the impacts of the Every Last Child campaign for 2016. Using many examples and data, the video should present, in a short and engaging format, progress, lessons learned and the road ahead after the first year of the Every Last Child campaign. The video should also rigorously include the Save the Children branding (logo, typefaces, colours).
About Every Last Child: No child should be excluded from the opportunity to survive and learn, yet millions of children globally are being left behind simply because of who they are and where they live. Over the next three years, Save the Children will work to ensure that 15 million of the world’s excluded children have access to life-saving healthcare and quality education – contributing towards progress on the 2030 global goals that prevents 600,000 child deaths and helps 50 million more children to learn.
About Save the Children: Established in the United Kingdom in 1919, Save the Children is an international non-governmental organization that promotes children’s rights, provides relief and helps support children in developing countries. In addition to the UK organisation, there are 29 other national Save the Children organisations who are members of the Save the Children Alliance, a global network of nonprofit organisations supporting local partners and Save the Children International in over 120 countries around the world.
Video making process: Based on a first draft by Save the Children’s Head of Advocacy Impact Sarah Rose, sustainability consultant and copywriter Sarah Brooks wrote the script for the video. When the video script was finalized and approved, I drew the illustrations organizing the video into 8 scenes and put them all in a storyboard for review and feedback. Once the storyboard was approved, I recorded them in video as usual, drawing on my screen while recording it as a movie using Voila screen recorder (see inside the creation of my videos for more details). All the footage was then edited in Final Cut Pro X, accelerated and synchronized with the voice-over (recorded by Save the Children’s Global Campaign Communications Manager Tanu Anand) and music (The Engagement by Silent Partner from the YouTube audio library).
- Client work
- On YouTube