Triple bottom line: the science of good business

In this video I suggest a new look at the triple bottom line viewed through the lens of science. This provides businesses with new perspective on the rationale for integrating sustainability into who and how they are in the world.

Thank you to The Natural Step Canada and all our patrons for supporting us.

Resources:

• Read more about the triple bottom line: http://en.wikipedia.org/wiki/Triple_bottom_line

• On YouTube