Project objective: To create for The Natural Step Canada (TNS Canada) a 5-minute video presenting the Energy Futures Lab. The video should present the purpose of the lab, what has been done and achieved to date as well as invite more fellows to join in. Alberta’s energy system is at the center of a complex, fragmented and divisive debate. What Alberta does in the next few years will impact generations to come. After several years of behind-the-scenes work, TNS Canada launched the Energy Futures Lab, which asks the question: How can Alberta’s leadership position in today’s energy system serve as a platform for transitioning to the energy system the future needs? To learn more about the Energy Futures Lab and be part of the story, visit www.energyfutureslab.com.
About The Natural Step Canada: TNS Canada is a dynamic non-profit organization with over a decade of experience helping organizations and individuals understand and make meaningful progress toward sustainability. Its vision is a sustainable society – one in which individuals, communities, businesses and institutions thrive within nature’s limits. Its mission is to accelerate the transition to a sustainable society.
Video making process: Sustainability consultant and script writer Sarah Brooks wrote the script of the video using the brief from TNS Canada. Once the video script was finalized and approved, I sketched illustrations organizing the video in 6 scenes and put them all in a storyboard for review and feedback. Once the drawings approved, I recorded them in video as usual, drawing on my screen while recording it as a movie (see inside the creation of my videos for more details). All the footage was then edited in Final Cut Pro X, accelerated and synchronized with the voice-over (recorded by Lab Director and Chief Innovation Officer Chad Park) and music (Redwood Trail by Audionautix, used under creative Commons Attribution license from the YouTube audio library).
- Client work
- On YouTube