Project objective: To create for Sustain In Time a 3-minute video presenting SustainOnline, a digital platform to make sustainability easy to understand, operational and concrete. The video should also include the Sustain In Time branding (logo and colours).
About Sustain In Time: Sustain In Time is a B Corp that helps organizations ready to address the sustainability challenge. Using four decades of experience, they help accelerate the transition towards a sustainable society in order to reach Sustainability in Time. One of the tools they use to do that is a digital platform called SustainOnline where people from all over the world can learn about sustainability online using hundreds of videos, tutorials, quizzes, etc.
Video making process: Sustain In Time wrote the original script and sent it to me for feedback. When the video script was finalized and approved, I drew the illustrations organizing the video into 6 difference scenes and put all the drawings in a storyboard explaining how they would appear with the voice-over. After a couple of rounds of changes, the storyboard was approved and I was ready to record the drawings. As usual, I drew everything from scratch again, drawing on my screen with a pen tablet while recording it as a movie using a screen recorder (see inside the creation of my videos for more details). All the footage was then edited in Final Cut Pro X, accelerated and synchronized with the voice-over (recorded by Vincent Tong), adding music (Parkside by Dan Lebowitz from the YouTube audio library) and call-to-action.
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