Project objective: to create a 10-minute animation video for employees in 4 languages (English, French, Polish & Chinese). The video should introduce the fundamentals of sustainability (based on science), how they relate to Pratt & Whitney Canada’s 2028 sustainability vision and what the company is already doing to meet its sustainability goals.
Pratt & Whitney Canada: Every second, a Pratt & Whitney Canada (P&WC) powered aircraft takes off or lands somewhere in the world. They power the largest fleet of business and regional aircraft and helicopters – more than 50,000 engines in service in over 200 countries.
How we did it: Pratt & Whitney Canada decided to build on the two existing videos “Sustainability: a scientific definition” and the “4 root causes of unsustainability” (available for free on YouTube) and to add after that, a section on how the 4 root causes relate to P&WC’s sustainability challenges and 2028 sustainability vision. So I merged the two existing videos into one while P&WC was writing a new script for the customized part. Once the script was approved, I drew the illustrations and after a few back and forth on the drawings, the illustrations were approved. As usual, I recorded the drawing by drawing on my screen with Photoshop while recording the screen as a movie (using Screen Record Pro from the AppStore). Movie editing and synchronization was done with Final Cut Pro X.
Once the English video was finalized and approved, P&WC translated the narration and on-screen illustrations of the video into French, Polish and Chinese and sent me the on-screen texts to create the videos in those three languages. Translation of on-screen texts was done with Motion 5. The new segment of the video was designed so that on-screen texts could be easily translated directly in Final Cut Pro X. Synchronization of drawings and voice over in Chinese was a bit of an adventure since I don’t speak a word of Chinese but breaking down the audio files in 30-second chunks made it possible for me to do it by comparing the files with the English and French ones.
P&WC has also created a guidebook using the illustrations from the video to improve the in person training experience with employees.
See Scott Hendershot’s testimonial here (project manager for P&WC on this project).
- Client work