Drylet: helping nature do its job

Project objective: To create for Drylet a 4-minute fund-raising video presenting their unique product as a response to the problems faced worldwide regarding organic waste.

Video making process: Laetitia Mailhes (director of communications for Drylet) wrote the original script and sent it to me for feedback and comments. Once the script was finalized, I drew the illustrations and sent them all in a storyboard to explain how illustrations would appear with the voice-over, animations and call-to-action. After feedback, I changed of couple of drawings and got the storyboard approved. I then drew all the illustrations again while recording the screen in video (see inside the creation of my videos for more details). Then I accelerated the drawing footage, synchronized illustrations with the voice-over (recorded by professional voice talent Vincent Tong) and put together the final video with a background music and a few simple sounds effects. Read Laetitia’s testimonial here.

More about the problem and Drylet’s solution: In the United States, wastewater from households alone generate 180 million pounds of sludge each day. In Europe, 300 million pounds of sludge are produced daily. Estimates for China are 1.4 billion pounds of sludge. Each day. Sludge is the byproduct of wastewater treatment. Drylet’s mission is to flip the waste conversation and the waste equation on its head. Drylet prevents sludge production by boosting nature’s processing power. Its proprietary approach is simple: non-toxic, porous particles loaded with beneficial microbes. One pound of Drylet’s product contains 12 football fields of solid area covered with microbes. The result? A 100 times the microbial density of any regular liquid culture. Thanks to the safe habitat provided by the particles, the microbes reproduce at an accelerated rate. They bloom and feed off the organic waste in a frenzy that converts solids into water and gas. Microbes eventually reduce sludge at rates of up to 50% compared to unaided natural degradation. Drylet’s customers are experiencing this at wastewater treatment plants, in collection systems, in septic tanks, in hog barns, in manure lagoons. Any place where biology is at work to process waste, Drylet can boost it and dramatically enhance its efficiency. All it takes is adding product.

• Client work
• On YouTube